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Adding a street style inspired edge to Parisian chic dressing, French brothers Laurent and Arik Bitton started their clothing line IRO in 2004. The brand’s signature style features sharply cut motorcycle jackets, skinny jeans adorned with unique prints and stand out details among other key off-duty pieces that radiate a cool-edge. With a focus on natural yet charming designs for the urban woman, the IRO designer clothing line’s modern edge punctuates classic French style with a twist, allowing the IRO woman to effortlessly make her own unique fashion statement.


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