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Growing up with the stunning nature of the Brazilian coastline in Rio de Janeiro, Issa’s Creative Director Daniella Helayel was constantly inspired by her surroundings. With her heart and mind firmly set on moving to New York to be a part of the city's hustle and bustle, Daniella moved to continue her studies while working as a fashion consultant and buyer. Later following her love for the UK and Europe, the designer moved to London where the city’s eclectic energy, diversity and creativity inspired her. Constantly searching for that perfect dress that would flatter her figure yet remain timeless, luxurious and elegant at the same time, Daniella decided to create her own and the Issa London dress collection was born. As a brand that appeals to women worldwide, the designer ensures her dresses have the ability to work from day to night on any shape of woman.


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