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Created by Massimo Giorgetti in 2008 in partnership with the Paoloni Group, MSGM was born during the darkest of hours of fashion's economic crisis. However, rather than plummeting face first, MSGM fashion came out as a kaleidoscope of colours, shapes and lines that quickly gained public interest and caught the eye of the fashion industry as one of the most intriguing brands of the moment. The designer’s is inspiration ranges from references to Yves Saint Laurent, Coco Chanel and Walter Albini, the designer that showed the way forward to prêt à porter in Italy, to contemporary references to art and music. With such a diverse outlook on the correlation between culture and its connection to fashion, MSGM clothing sits well within the designer mix online at BySymphony.com with an ever-changing mix of irreverent and youthful energy, told through Massimo Giorgetti’s cool approach to design.


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